Google Tag Manager
Description of Service
This is a tag management system. With this the user can update measurement codes and related code fragments collectively known as tags on the users website or mobile app.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Data Purposes
This list represents the purposes of the data collection and processing.
Tag Management
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Pixel
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Aggregated data about tag firing
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted after 14 days of retrieval.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
United States of America, Singapore, Taiwan, Chile
Data Recipients
In the following the recipients of the data collected are listed.
Alphabet Inc., Google LLC, Google Ireland Limited
Click here to read the privacy policy of the data processor
policies.google.com/privacy
Click here to read the cookie policy of the data processor
policies.google.com/technologies/cookies
Click here to opt out from this processor across all domains
safety.google/privacy/privacy-controls/
Usercentrics Consent Management Platform
Description of Service
This is a consent management service. Usercentrics GmbH is used on the website as a processor for the purpose of consent management.
Processing Company
Usercentrics GmbH
Sendlinger Str. 7, 80331 Munich, Germany
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
datenschutz@usercentrics.com
Data Purposes
This list represents the purposes of the data collection and processing.
Compliance with legal obligations
Consent storage
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Local storage
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Opt-in and opt-out data
Referrer URL
User agent
User settings
Consent ID
Time of consent
Consent type
Template version
Banner language
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. c GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The consent data (given consent and revocation of consent) are stored for three years. The data will then be deleted immediately.
Data Recipients
In the following the recipients of the data collected are listed.
Usercentrics GmbH
Click here to read the privacy policy of the data processor
https://usercentrics.com/privacy-policy/
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
Maximum age of cookie storage: Session
Non-cookie storage: no
Facebook Pixel
Description of Service
This is a Tracking technology offered by Facebook and used by other Facebook services such as Facebook Custom Audiences.
Processing Company
Facebook Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://www.facebook.com/help/contact/540977946302970
Data Purposes
This list represents the purposes of the data collection and processing.
Analytics
Marketing
Retargeting
Tracking
Advertisement
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Cookies
Pixel
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Ads viewed
Content viewed
Device information
Geographic location
HTTP-header
Interactions with advertisement, services, and products
IP address
Items clicked
Marketing information
Non-sensitive custom data
Pages visited
Pixel ID
Referrer URL
Success of marketing campaigns
Usage data
User behaviour
Facebook cookie information
Facebook user ID
Usage/click behaviour
Browser information
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted the latest after 720 days.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Singapore, United Kingdom, United States of America
Data Recipients
In the following the recipients of the data collected are listed.
Facebook Inc.
Facebook Ireland Limited
Click here to read the privacy policy of the data processor
https://www.facebook.com/privacy/explanation
Click here to read the cookie policy of the data processor
https://www.facebook.com/policies/cookies
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
Maximum age of cookie storage: 1 year
Non-cookie storage: no
Facebook Social Plugins
Description of Service
This is a social plug-in from Facebook, which enables integration of Facebook content on third-party websites.
Processing Company
Facebook Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://www.facebook.com/help/contact/540977946302970
Data Purposes
This list represents the purposes of the data collection and processing.
Integration of Facebook functions
Advertisement
Optimization
Personalisation
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Usage data
Browser information
Date and time of visit
Facebook user ID
Websites visited
HTTP-header
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Data Recipients
In the following the recipients of the data collected are listed.
Facebook Inc.
Facebook Ireland Limited
Click here to read the privacy policy of the data processor
https://www.facebook.com/privacy/explanation
Click here to read the cookie policy of the data processor
https://www.facebook.com/policies/cookies/
Click here to opt out from this processor across all domains
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
Google Ads
Description of Service
This is an advertising service.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow Street, Dublin D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/troubleshooter/7575787?hl=en
Data Purposes
This list represents the purposes of the data collection and processing.
Advertisement
Analytics
Providing Service
Statistics
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Ads viewed
Cookie ID
Date and time of visit
Device information
Geographic location
IP address
Search terms
Ads shown
Client ID
Impressions
Online identifiers
Browser information
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes. Log data is anonymized after 9 months and cookie information is anonymized after 18 months.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Chile, Singapore, United States of America, Taiwan
Data Recipients
In the following the recipients of the data collected are listed.
Alphabet Inc., Google LLC, Google Ireland Limited
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out from this processor across all domains
https://safety.google/privacy/privacy-controls/
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
Maximum age of cookie storage: 1 year
Non-cookie storage: no
Google Analytics
Description of Service
This is a web analytics service. With this the user can measure the advertising ROI as well as track Flash, video, and social networking sites and applications.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Data Purposes
This list represents the purposes of the data collection and processing.
Marketing
Analytics
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Cookies
Pixel
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
App updates
Click path
Date and time of visit
Device information
Downloads
Flash version
Location information
IP address
JavaScript support
Pages visited
Purchase activity
Referrer URL
Usage data
Widget interactions
Browser information
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
United States of America, Singapore, Chile, Taiwan
Data Recipients
In the following the recipients of the data collected are listed.
Google Ireland Limited, Alphabet Inc., Google LLC
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out from this processor across all domains
https://tools.google.com/dlpage/gaoptout?hl=de
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
Maximum age of cookie storage: 2 years
Non-cookie storage: no
Google Fonts
Description of Service
This is a collection of fonts for commercial and personal use.
Processing Company
Google Ireland Limited
Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Data Purposes
This list represents the purposes of the data collection and processing.
Providing fonts
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
IP address
CSS request
Aggregated usage numbers
Font file requests
Referrer URL
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Data Recipients
In the following the recipients of the data collected are listed.
Alphabet Inc.
Google LLC
Google Ireland Limited
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out from this processor across all domains
https://safety.google/privacy/privacy-controls/
gstatic.com
Description of Service
This is a domain used by Google to off-load static content to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.
Processing Company
Alphabet Inc.
1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, United States of America
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Data Purposes
This list represents the purposes of the data collection and processing.
Increasing network performance
Reducing bandwidth usage
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
JavaScript
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Images
CSS
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. f GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
United States of America
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
Requests for CSS assets are cached for 1 day, font files are cached for one year. Some information retained until removed by the user, some expires after a specific period of time, some is retained until the user's Google Account is deleted.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Worldwide
Data Recipients
In the following the recipients of the data collected are listed.
Alphabet Inc.
Click here to read the privacy policy of the data processor
http://www.google.com/intl/de/policies/privacy/
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out from this processor across all domains
https://safety.google/privacy/privacy-controls/
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
Maximum age of cookie storage: Session
Non-cookie storage: no
Hotjar
Description of Service
This is a web analytics service. With this service online behaviour and feedback of website visitors is revealed.
Processing Company
Hotjar Limited
Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
dpo@hotjar.com
Data Purposes
This list represents the purposes of the data collection and processing.
Analytics
Feedback
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Browser information
Date and time of visit
Device type
Geographic location
IP address
Mouse movements
Pages visited
Referrer URL
Screen resolution
Unique device identifier
Language information
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
Data will be deleted as soon as they are no longer needed for the processing purposes.
Data Recipients
In the following the recipients of the data collected are listed.
Hotjar Ltd.
Click here to read the privacy policy of the data processor
https://www.hotjar.com/legal/policies/privacy
Click here to read the cookie policy of the data processor
https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
Click here to opt out from this processor across all domains
https://www.hotjar.com/legal/compliance/opt-out
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
Maximum age of cookie storage: 1 year
Non-cookie storage: no
Twitter Button
Description of Service
This is a plug-in from Twitter.
Processing Company
Twitter International Company
One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://twitter.ethicspointvp.com/custom/twitter/forms/data/form_data.asp
Data Purposes
This list represents the purposes of the data collection and processing.
Social Media
Providing a social media feed
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Browser type
Date and time of tweet
Internet address where tweet button is located
IP address
Message content of tweet
Operating system information
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
United States of America
Data Recipients
In the following the recipients of the data collected are listed.
Twitter International Company
Twitter, Inc.
Click here to read the privacy policy of the data processor
https://twitter.com/en/privacy
Click here to read the cookie policy of the data processor
https://help.twitter.com/en/rules-and-policies/twitter-cookies
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
Maximum age of cookie storage: 2 years
Non-cookie storage: no